When you walk into a retail store, which side of the store would you normally turn to first? Left? Right? Would you prefer an open space or a well-categorized section? Or are you simply attracted to the giant banners that run across the shelves? Well, may be you would go directly to the spot where you know the desired product(s) is located.
Planogramming has been a big study for market designers today. A simple change at the store layout or landscape may result in huge difference in shoppers’ buying decision. The 2 big purposes of planogram are product placement and improved sales. Continue reading “About Planograms (via About.com).”
ezPOG.com summarized planogram merchandising principles into 5 guidelines:
- Planned category: Consumers know what they need.
- Impulse: Consumers have no intention of buying, but selects on impulse.
- Substitution: Direct consumers to choose brand B instead of brand A.
- Triggered: Items on shelf serves as a reminder to buy something.
- Incremental: One product is purchased as a result of purchasing another products (i.e. paint & brushes).
Following is a video clip of retail design tips given by Dian Duvall from Gensler designing firm, sharing her “visioning” approach.