What’s in a name? 2010 World’s top brands

Associated Press – The world’s top 10 most valuable brands this year:

  1. Coca-Cola, up 2% to $70.45 billion.
  2. IBM, up 7% to $64.73 billion.
  3. Microsoft, up 7% to $60.9 billion.
  4. Google, up 36% to $43.56 billion.
  5. GE, down 10% to $42.81 billion.
  6. McDonald’s, up 4% to $33.58 billion.
  7. Intel, up 4% to $32.02 billion.
  8. Nokia, down 15% to $29.5 billion.
  9. Disney, up 1% to $28.73 billion.
  10. HP, up 12% to $26.87 billion.

Google ranked #38 five years ago; #24 in 2006; #20 in 2007; #10 in 2008; and #7 in 2009. This brand is surely a big time winner though it is still on its way to the top. HP on the other hand did a good job making onto the list this year. Not forgetting to mention, Coca-Cola reigned the champ of the list since a decade ago, and hanged in there since then.

The only brand that unfortunately fell off the scroll is Toyota – we all knew what happened. Continue reading the list of top brands 2010 via Interbrand.

Watch the clip to see Interbrand Global CEO Jez Frampton announcing the top brands. (What’s with Microsoft?)


About Jason Tham

Jason Tham is a PhD student at the University of Minnesota, Minneapolis. His research interests are digital pedagogy, connectivism and connected learning, computers and writing, and visual rhetoric.
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