How long have you been with the advertising field? How much do you know about the professional terms used in production of ads and campaigns?
I find some of the jargon pretty interesting:
- Backbone – The part of Internet infrastructure that carries the bulk of Internet traffic to smaller regional networking companies and ISPs. Why is this important? If there is a problem with Internet backbone, the banner across your business website will not load fast enough.
- Banner burnout – An event where a banner is shown to the same customer(s) so often that the click through rate drops dramatically.
- Dark sites – A pre-made website, non-visible until a crisis arise. This is one of the most common tools in any crisis management strategy. It is seen in consumer sectors such as large airlines, and the F&B industry.
- Trap door – A banner that is designed in a way that makes it hard for the consumer who clicks on it finds it difficult to return to the previous page where the banner was on.
- Virual – A type of advertising, usually online, that encourages viewers to pass on the ad, or link to it, to others.