Fonts

It is important to select/design a font that tells the brand you are selling. I believe fonts can bring “feel” about a product/service without the presence of images. Refer to the logos and fonts they use. Can you tell what brands are they?

They are actually the fonts/typeface of (in order) Coca-Cola, Google, Disney, and McDonald’s. Sometimes, the color of the fonts does help identifying the brand, but the originality of the font does contribute a major part to brand recognition.

Find your inspiration at “Abstract Fonts.”

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About Jason Tham

Jason Tham is a PhD student at the University of Minnesota, Minneapolis. His research interests are digital pedagogy, connectivism and connected learning, computers and writing, and visual rhetoric.
This entry was posted in Advertising, Design and tagged , , . Bookmark the permalink.

One Response to Fonts

  1. Lorenzo says:

    Asking questions are in fact fastidious thing if you are
    not understanding anything fully, except this post gives nice understanding even.

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