It is important to select/design a font that tells the brand you are selling. I believe fonts can bring “feel” about a product/service without the presence of images. Refer to the logos and fonts they use. Can you tell what brands are they?

They are actually the fonts/typeface of (in order) Coca-Cola, Google, Disney, and McDonald’s. Sometimes, the color of the fonts does help identifying the brand, but the originality of the font does contribute a major part to brand recognition.

Find your inspiration at “Abstract Fonts.”


About Jason Tham

Jason Tham is a PhD student at the University of Minnesota, Minneapolis. His research interests are digital pedagogy, connectivism and connected learning, computers and writing, and visual rhetoric.
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One Response to Fonts

  1. Lorenzo says:

    Asking questions are in fact fastidious thing if you are
    not understanding anything fully, except this post gives nice understanding even.

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