Be very different

I learn in my Advertising Principles class that advertising clutter is one big issue that all advertisers want to overcome. Try flipping through your local newspapers today and observe the classified section. Everyone in the market is trying to toss all they have to the global consumers. How would you as a creative advertiser set your brand apart from the rest? Zag. This is how you do it: be very different.



About Jason Tham

Jason Tham is a PhD student at the University of Minnesota, Minneapolis. His research interests are digital pedagogy, connectivism and connected learning, computers and writing, and visual rhetoric.
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