A recent study confirmed that Malaysians are active in brand interaction on social media.
According to the 5th Instalment of Universal McCann’s research study, Malaysians are ranked high as social media users today. They socialize, manage profiles, blog, and watch online videos, report says.
The study also shows elaborates the wrong perception that the “younger demographics” are active users, instead, the 38% of social media users are in the 25-34 age bracket while the 35-44 market are making up 24% by catching up fast in active media usage. Refer to my previous entry on understanding social network users.
Since visiting friends’ profile and watching online videos are the top two favorite activities on social media, I strongly think that advertisers could work their ways to penetrate into these market via this medium.
Another study also supports the idea that developing countries like Malaysia are the most enthusiastic users of social media. It is reported Oct 11 that Malaysians have the most “friends” on social media, averaging 233, followed by Brazilian, 231.
“We’ve seen that in mature markets where people have been online for years and where access is ubiquitous, the internet has already become a commoditised item that consumers take for granted,” says TNS chief development officer Matthew Froggatt.
Well, these stats may explain why some of my friends don’t really get it when I say “FB me your plan; or FB the pictures!”