Marketing Strategy: How To Write A Marketing Plan

I have recently completed a marketing plans book for my Ad Principles class, adopting Best Buy Co., Inc. as my designated client. The process wasn’t as tough as you would imagine. Tips: Know your steps. Then execute them diligently.

Here is a sample plans book that I found online – in which I referred to – that I think is a complete marketing plan.

The golden rule for writing a marketing plan includes the following:

1. Object: What is your intention, what do you want to achieve?
2. Analysis: Know thy enemies like thy self. This also includes market segmentation.
3. Actions: What are you gonna do that can now make an impact?

Following the OAA model, I believe you will find writing a plan isn’t as torturing. At the end of the day, you want to know if your plans work, do follow-up and conduct evaluation.

Watch: Marketing strategies: How to write a marketing plan by John Niemira.



About Jason Tham

Jason Tham is a PhD student at the University of Minnesota, Minneapolis. His research interests are digital pedagogy, connectivism and connected learning, computers and writing, and visual rhetoric.
This entry was posted in Marketing and tagged , . Bookmark the permalink.

Tell me what you think

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s