I have recently completed a marketing plans book for my Ad Principles class, adopting Best Buy Co., Inc. as my designated client. The process wasn’t as tough as you would imagine. Tips: Know your steps. Then execute them diligently.
Here is a sample plans book that I found online – in which I referred to – that I think is a complete marketing plan.
The golden rule for writing a marketing plan includes the following:
1. Object: What is your intention, what do you want to achieve?
2. Analysis: Know thy enemies like thy self. This also includes market segmentation.
3. Actions: What are you gonna do that can now make an impact?
Following the OAA model, I believe you will find writing a plan isn’t as torturing. At the end of the day, you want to know if your plans work, do follow-up and conduct evaluation.
Watch: Marketing strategies: How to write a marketing plan by John Niemira.