I’ve once told my boss, “It is free! Why don’t you just create a Facebook page for the event?” There is no other times than now that I would like to take back those words. Coming to think about it, social media is not free. Here’s why:
1. People don’t like to be bombarded with random event invitations, three everyday. Hence, you need someone to make up something attractive that people WANT to be affiliated with, and click that “Attending” button. You need creatives.
2. Now that you have some promised attendees, you want them to actually come to the event. How? People must be able to see benefits from the page where they are at now, before they click on another button in the next two seconds. You need strategists.
3. Ah ha! People have actually made up their minds and confirm coming to your event/activity. What’s next? How are you going to make this a memorable/profitable event? You need planners.
While pushing that “create an event” button on Facebook seems so easy (well, it literally is), you really want to spend some time working on making your event NOT like any other invitation. That is why, social media is not free, at all.
However, the actions are rewardable. If you do put in effort into what you are creating, you will eventually see the fruits of your labor. So, don’t just push that easy button, work on it.