The “Bieber” Marketing Strategy

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To much extent, celebrities are named brands, some known as “icons.” Behind every famous pop celebrity is a team of talented marketing team. These people knows what the audience wants and packages their “icons” accordingly.

Take Justin Bieber for instance, this young lad was discovered by talent agent Scooter Braun via the video that Bieber’s mom posted on Youtube that was intended to share his performance with relatives who can’t watch it live.

The Bieber marketing team made use of today’s social media trends to enhance the presence of Justin Bieber and molded him into a hot topic on the social networks, even today. Close to 21,000,000 Facebook users fanned Bieber on his official page, or at least knew about his presence. What is the real secret behind all these. Well, there is no secret. Effort is the key.

1. Invest time to create an online presence.
2. Engage early, create a sense of ownership.
3. Listen to your fans, react accordingly.
4. Stay in touch with your audience.

Continue digest Social Media Lessons from Justin Bieber via Hubspot Blog.

Come to think about it, if Bieber is a brand, its name has certainly created certain associations. Take Justin for another example: he is always associated with his bangs, his hoodies, and the color purple. As marketers we want to make use of the power of one’s name, symbols, or any representatives to engage with our audience, our current and potential consumers.

And if all else fail, give your brand a jingle. In this case, “baby, baby, baby oh!


About Jason Tham

Jason Tham is a PhD student at the University of Minnesota, Minneapolis. His research interests are digital pedagogy, connectivism and connected learning, computers and writing, and visual rhetoric.
This entry was posted in Branding, Marketing, Online, Social Media and tagged , , , , . Bookmark the permalink.

One Response to The “Bieber” Marketing Strategy

  1. Pingback: Tweets that mention The “Bieber” Marketing Strategy | Branding, Marketing and Advertising with J.T. --

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