Here’s a piece of writing shared in my ad creatices class today that I thought you might enjoy. Derek Walker talks about the adaptation of ad industry “dinosaurs” in a new, digital hunting ground.
Walker works at Brown & Browner Advertising based in Columbia, S.C. He argues that his nest mates grew up in the golden years of the TV.
Back in those days we had 30 seconds to tell a story that connected and resonated with people, that evoked emotion and drove response.
Yet, he says the advent of digital wasn’t a killer asteroid for these “dinosaurs.” He claims digital exposed a whole new hunting ground for them who grew up in a time of storytelling, who knows how to invoke emotion and connect with the market/consumers.
Yes, I’m a dinosaurs. Keep laughing and thinking that my kind and I are slow and dumb, but before you know it we will have shown you why we have survived so long. They is still plenty of hunting in us.
Continue reading: Ad Industry ‘Dinosaurs’ Aren’t Extinct; We’re Adapting via Derek Walker (Advertising Age).