Super Bowl (New) Ad Trends

The Super Bowl fever can be considered over for now. Again, many successful ads have secured their spots during the game break and gathered the attention of millions to their 30-sec commercials.

Charlie Amter of The Hollywood Reporter wrote that many ads this season have been exposed even before the game took place. “It’s no longer enough to have a hot 30-second Super Bowl commercial that reaches tens of millions on just Super Bowl Sunday. These days, advertisers and their clients prefer ads that not only resonate game day, but start buzzing a week prior to the event.”

Volkswagen “The Force,” “Cowboys and Aliens” trailer, and Youtube hot click, Careerbuilder’s “Parking Lot” were released prior to Super Bowl to inflict the interest of their viewers.

Is this trend going to be the next ad methodology that Super Bowl spot-grabbers follow for their future placement? We shall see.

Continue reading: Super Bowl Commercial Trend: Get Them Out Early via The Hollywood Reporter.


About Jason Tham

Jason Tham is a PhD student at the University of Minnesota, Minneapolis. His research interests are digital pedagogy, connectivism and connected learning, computers and writing, and visual rhetoric.
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