Inbound Marketing to reduce cost, boosts revenue.

As oppose to outbound marketing, inbound marketing is the newer sense that relates to Seth Goblin’s permission marketing. With today’s information technology advancement, it makes more sense to reach specific audience with something they “want to pursue” as compared to the traditional advertising and marketing strategy.

HubSpot puts together more statistics to support the reason for businesses to move towards inbound marketing:

http://www.slideshare.net/overadmedia/hub-spot-100awesomemarketingcharts1

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About Jason Tham

Jason Tham is a PhD student at the University of Minnesota, Minneapolis. His research interests are digital pedagogy, connectivism and connected learning, computers and writing, and visual rhetoric.
This entry was posted in Marketing, Presentation and tagged , , , . Bookmark the permalink.

One Response to Inbound Marketing to reduce cost, boosts revenue.

  1. thanks to the author for taking his clock time on this one.

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