Many have the impression that a logo defines everything about a company, a product, a brand. No it doesn’t. Maybe it does tell you more about the company, the product, but the logo itself is not the brand.
What is a brand, then? Harvard Business Review breaks down the idea of brand into eight “extensions.”
It mentions about the focus on strategy, calls-to-action, customer service, and other communication tools and facilities. Note how visuals come at the bottom of the list. Afterall, CI guidelines should you be worrying less.