Brand is everything, everything is brand

Many have the impression that a logo defines everything about a company, a product, a brand. No it doesn’t. Maybe it does tell you more about the company, the product, but the logo itself is not the brand.

What is a brand, then? Harvard Business Review breaks down the idea of brand into eight “extensions.”

Read: A Logo Is Not a Brand, Harvard Business Review.

It mentions about the focus on strategy, calls-to-action, customer service, and other communication tools and facilities. Note how visuals come at the bottom of the list. Afterall, CI guidelines should you be worrying less.


About Jason Tham

Jason Tham is a PhD student at the University of Minnesota, Minneapolis. His research interests are digital pedagogy, connectivism and connected learning, computers and writing, and visual rhetoric.
This entry was posted in Advertising, Branding, Design and tagged , , . Bookmark the permalink.

One Response to Brand is everything, everything is brand

  1. Pingback: Mindset | BEST Internet Marketing

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