Difference between Creative Directors and Art Directors

Source: TheDashEmpire.com

Many schools today teach their students to be creative leaders in the advertising industry. Being a senior in one of the state schools studying advertising, I often wonder the difference between a Creative Director and an Art Director. After speaking to several professionals in the field and doing some research on my own, I arrive the the following conclusion:

Creative Director: Advances the overall quality of strategic idea and design. Develops creative briefs and design concepts to meet the business objectives as stated by the client. Establishes the overall creative direction. Generally reports to a senior manager.

Art Director: Takes care of the look-and-feel of the entire production. Develops art direction based on creative strategy given by the Creative Director. Implements designs, styles and visual standards. Establishes and produces graphical materials.

Of course, many agencies – especially smaller agencies – do not consist both the CD and AD. It all depends on the scope of work as per assigned to the agency to determine the job scope of the CD/AD.

Genuinely, the CD leads the creative team while the AD brings creative ideas to life through imaginations.

Sources: Ultrashock.com (by NewEzra) and Freelancedesign.lifetips.com

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About Jason Tham

Jason Tham is a PhD student at the University of Minnesota, Minneapolis. His research interests are digital pedagogy, connectivism and connected learning, computers and writing, and visual rhetoric.
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