A History of Content Marketing

From e-newsletters, podcasts, to white papers and thought leadership, content marketing has been used as a marketing platform to create stories that engage and retain potential consumer bases. Here’s a good overview on the timeline of content marketing by CMI:

Click on the image to visit the author’s site.

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About Jason Tham

Jason Tham is a PhD student at the University of Minnesota, Minneapolis. His research interests are digital pedagogy, connectivism and connected learning, computers and writing, and visual rhetoric.
This entry was posted in Advertising, Design, Education, Graphic design, History, Integrated Brand Promotions, Marketing, Media, Online, Public Relations, Social Media, Technology and tagged , , , , , , , , , , , , , , , , , . Bookmark the permalink.

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