Books on Creativity

It’s good to pick up a book once in a while to inject some new perspectives into your creative bloodstream. My personal favorite is “The Copywriter” by John Matthews (1961). Though the book was published half a century ago, the ideas and “rules” in copywriting that the author mentioned in his books are still relevent today. Just a heads-up, behold his cockiness. Otherwise, this is one of the most honest and humane books I have ever read. “The Idea Writers” produced by Advertising Age is also a good read. If you are more into the academics, “Advertising Creative: Strategy, Copy, and Design” may just be what you’re looking for. has a list of Best Books on Creativity that looks pretty delicious. Well, I guess I just had my summer reading list filled!

About Jason Tham

Jason Tham is a PhD student at the University of Minnesota, Minneapolis. His research interests are digital pedagogy, connectivism and connected learning, computers and writing, and visual rhetoric.
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