New iPhone – More reasons for good, fierce advertising

As the world have seen, the new iPhone 5 was unveiled today. The new device is designed to reclaim its rightful top on the smartphone food chain. Both Samsung and Nokia (Windows) took an earlier move last month by releasing the new Galaxy S3 and Lumia 900. Apple came in with new features on the new iPhone – a larger display, 4G LTE access, and an improved camera – all that can be found on Android smartphones. CNET states that for the first time, Apple is no longer a clear leader in the competition.

Yet, iPhone remains its minimalistic design – in fact, it has pushed a notch up by expanding the size of the screen and the sleek, sexy finishing slate cover.

With Apple’s iPhone 5 joining the party conversation now, the competition is even more heated and fierce. In other words, more reasons for good, tight advertising for the big boys.

Samsung takes an edgy, practical approach to present their speciality. 

The question is: What’s new? What’s not already there in the smartphone market?

Nokia did a smart move by highlighting their USP in camera stability (though it turned out to be a hoax and internet sensation). It was, after all, attention-getting.

I can’t wait to see how Apple will take its place in the midst of this clutter. The new map feature on the amazing A6 Chip graphics is a good start.

So sit back, and watch the game, babe.

More readings on:

Image courtesy of,,,


About Jason Tham

Jason Tham is a PhD student at the University of Minnesota, Minneapolis. His research interests are digital pedagogy, connectivism and connected learning, computers and writing, and visual rhetoric.
This entry was posted in Advertising, Design, Technology and tagged , , , , . Bookmark the permalink.

2 Responses to New iPhone – More reasons for good, fierce advertising

  1. Pingback: What I found on WordPress « Business, Society, and Government 4

  2. Natalie says:

    Nice and concise, thank u very much!

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