New World Means More Transparency

So the Mayans pulled off a huge success in fooling many naive citizens around the world. The clock continues to march on steadily the morning after the 21st; the people of all time zones are “forced” (though they have always been) to wake up in the morning and get to work.

The world seems a little different when people cast a new perspective to it. It has not ended. It means we still need to put up with the madness of the marketplace and competitive playground. In about a week, 2013 will come blasting into presence and

Imagewhile the US government is worrying about the fiscal cliff, we the idea sellers will face rather new marketing concepts.

Twenty twelve saw new inventions in digital technologies; all of which serve to tear down the wall of discretion between the marketers and the buyers. With more integrations of new gadgets into small and big businesses alike, customers demand more autonomy in their buying process. Gone are the days we sell. Customers seek for products. They look them up on search engines, ask their friends on social media about the products, and use remote or online methods to purchase.

What do we do? We offer services and tools that allow these users to strip us, to look at our naked business. Believe it or not, buyers prefer honesty over pretentious glory. They are compassionate; they want to be compassionate.

In 2013, we will expect augmentation to rule over the branding and marketing businesses. Brands need to stand together in order to keep their businesses strong. Together we let our customers see the true self, but manipulate their purchasing behaviors in the name of freedom. Here’s how 2013 looks like in the big boys’ plans:

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About Jason Tham

Jason Tham is a PhD student at the University of Minnesota, Minneapolis. His research interests are digital pedagogy, connectivism and connected learning, computers and writing, and visual rhetoric.
This entry was posted in Advertising, Branding, copywriting, Design, Integrated Brand Promotions, Marketing, Media, Online, Public Relations, Retail, Social Media, Technology and tagged , , , , , , , , , , , . Bookmark the permalink.

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