Category Archives: Education

Moving to New Site!

In the effort of establishing a stronger identity as an academic, I have decided to relocate and focus all of my writing on one portal: my new professional site, http://www.jasontham.com. I will keep this site as it is for archival … Continue reading

Posted in Advertising, Branding, copywriting, Design, Education, Graphic design, Integrated Brand Promotions, Marketing, Media, Public Relations, Resume, Social Media, Technology | Leave a comment

Graduation? Get a head-start to your career (with pretty accessories)!

With finals just around the corner, graduation is upon hundreds of thousands of students from the creative field. Whether you are a student of advertising, public relations, journalism, marketing, graphic design, IT, or whatever, you need to get ahead and make … Continue reading

Posted in Advertising, Branding, Colors, Design, Education, Graphic design, Journalism, Marketing, Media, Public Relations, Resume, Technology, Typography | Tagged , , , , , , , , , , , , | Leave a comment

Books on Creativity

It’s good to pick up a book once in a while to inject some new perspectives into your creative bloodstream. My personal favorite is “The Copywriter” by John Matthews (1961). Though the book was published half a century ago, the ideas … Continue reading

Posted in Advertising, copywriting, Design, Education | Tagged , , , , , , , | Leave a comment

A History of Content Marketing

From e-newsletters, podcasts, to white papers and thought leadership, content marketing has been used as a marketing platform to create stories that engage and retain potential consumer bases. Here’s a good overview on the timeline of content marketing by CMI: Click on the image to visit … Continue reading

Posted in Advertising, Design, Education, Graphic design, History, Integrated Brand Promotions, Marketing, Media, Online, Public Relations, Social Media, Technology | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

How to Be An Intern King/Queen

Having sailed two internships and three on-campus employments through my undergraduate studies, I must say these advices are really practical and may come in handy to those who are seeking to make the most out of their apprenticeship. Nothing beats … Continue reading

Posted in copywriting, Design, Education, Graphic design, Journalism, Presentation | Tagged , , , , , , , | Leave a comment