Category Archives: Integrated Brand Promotions

Moving to New Site!

In the effort of establishing a stronger identity as an academic, I have decided to relocate and focus all of my writing on one portal: my new professional site, http://www.jasontham.com. I will keep this site as it is for archival … Continue reading

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New World Means More Transparency

So the Mayans pulled off a huge success in fooling many naive citizens around the world. The clock continues to march on steadily the morning after the 21st; the people of all time zones are “forced” (though they have always … Continue reading

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Coke’s Project Re-brief

  Rethink advertising.

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A History of Content Marketing

From e-newsletters, podcasts, to white papers and thought leadership, content marketing has been used as a marketing platform to create stories that engage and retain potential consumer bases. Here’s a good overview on the timeline of content marketing by CMI: Click on the image to visit … Continue reading

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Complete the Conversions Story with New Google Analytics

 

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