Category Archives: Media

Moving to New Site!

In the effort of establishing a stronger identity as an academic, I have decided to relocate and focus all of my writing on one portal: my new professional site, http://www.jasontham.com. I will keep this site as it is for archival … Continue reading

Posted in Advertising, Branding, copywriting, Design, Education, Graphic design, Integrated Brand Promotions, Marketing, Media, Public Relations, Resume, Social Media, Technology | Leave a comment

New World Means More Transparency

So the Mayans pulled off a huge success in fooling many naive citizens around the world. The clock continues to march on steadily the morning after the 21st; the people of all time zones are “forced” (though they have always … Continue reading

Posted in Advertising, Branding, copywriting, Design, Integrated Brand Promotions, Marketing, Media, Online, Public Relations, Retail, Social Media, Technology | Tagged , , , , , , , , , , , | Leave a comment

So You Need a Writer: Copywriter vs. Technical Writer

I am a copywriter. But it didn’t come across my mind to draw that line between copywriting and technical writing until recently, when some of my friends began to speak “technical” with me. Although, most clients don’t usually mind if … Continue reading

Posted in Advertising, Branding, copywriting, Design, Graphic design, Infographic, Marketing, Media, Online, Public Relations | Tagged , , , , , , , , , , | 1 Comment

Behind Gangnam Style: Kevin Allocca on Why Videos Go Viral [TEDTalk]

YouTube Trend Manager, Kevin Allocca, offers insights to why some videos made it top on the viral list. From a web writer’s standpoint, I would also add that SEO plays a huge role in propagating high traffic videos. Notice how … Continue reading

Posted in Advertising, copywriting, Media, Online, Public Relations, Social Media, Technology, TED Talk | Tagged , , , , , , , | 1 Comment

Social Media – Circa 1940

The social media is growing old, according to the May issue of Advertising+Marketing (M) magazine. With more and more dads & moms, grandpa and grandma signing on to these networking platforms, life insurance ads seem more appropriate than, say, Victoria … Continue reading

Posted in Advertising, Design, Graphic design, Media, Social Media, Technology | Tagged , , , , , | 2 Comments