Category Archives: Public Relations

A History of Content Marketing

Posted on February 28, 2012 by Jason Tham

From e-newsletters, podcasts, to white papers and thought leadership, content marketing has been used as a marketing platform to create stories that engage and retain potential consumer bases. Here’s a good overview on the timeline of content marketing by CMI: Click on the image to visit … Continue reading →

Posted in Advertising, Design, Education, Graphic design, History, Integrated Brand Promotions, Marketing, Media, Online, Public Relations, Social Media, Technology | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Goodbye Resume, Hello Social Bio – via Behance

Posted on January 8, 2012 by Jason Tham

It is true: If you are an art director, media specialist or any type of creative, you probably haven’t been using a traditional resume for job applications. You’ll put together something visual; giving your potential employers something creative that hopefully … Continue reading →

Posted in copywriting, Design, Graphic design, Media, Online, Public Relations, Resume, Social Media | Tagged , , , , , , , | Leave a comment

Difference between Marketing, Advertising, PR and Branding

Posted on June 22, 2011 by Jason Tham

Ha! It says it all. Image courtesy of Neutron, LLC. More on differences between advertising and PR, read: PR in Your Pajamas: What is the Difference Between PR and Advertising PMA: The Difference Between Public Relations and Advertising Public Relations … Continue reading →

Posted in Advertising, Branding, Marketing, Public Relations | Tagged , , , | 3 Comments

Getting an edge in your profession – Top 10 Schools for Communication

Posted on June 2, 2011 by Jason Tham

You may want to further enhance your career with an education in the field of communications. As a lover for words, languages, meanings and culture, I always look out for possibilities to venture into some well-recognized institutions in the United States … Continue reading →

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Royal Wedding 2.0

Posted on April 29, 2011 by Jason Tham

You are clever if you know why you should not make any form of media announcement today – Yes, the royal bandwagon. 8,000 is the number of journalists and media that will be covering this wedding of the century. The … Continue reading →

Posted in Media, Media Coverage, Public Relations | Tagged , , , , , , , | 1 Comment