Portfolio

Welcome to my digital portfolio! This selection of work showcases a range of different projects for a variety of clients, including international corporates, small-medium enterprises, nonprofit organizations, school departments and student organizations.

Creative Direction: Print Media

SCSU Communication Studies Club Spring Banquet Collateral Materials

Spring Banquet

Responsible for the establishment of creative concepts and headed the publicity team to manage the campaign. Directed and created a 24″ x 36″ event poster and RSVP invitation cards.

Dance-Off Fridays

Dance Off
Created promotional flyers for the new initiative by SCSU resident assistants. Responsible for creative direction and design.

Creative Direction & Copywriting: Print & OOH

JCPenney Rebranding Strategies 

JCPenney JCPenney2 JCPenney3 JCPenney4

Participated as designer in the SCSU National Student Advertising Competition 2011 and helped in conceptualizing new brand image for department store JCPenney. Produced magazine ads, billboard and out-of-home advertising.

Art Direction: Infographic

pros-and-cons-of-coffee-consumption-infographic copy
Created an infographic for Preferred Credit, Inc. weekly digest. The artwork is shared virally on social media such as Facebook, Twitter, and Pinterest.

Art Direction: Graphic Design and Collateral Design

St. Cloud 1st Annual Edible Book Festival

EdibleBookFest

For St. Cloud Edible Book Festival, in conjunction with James Miller Learning Resources Center 10th Anniversary Celebration. Worked with a communication specialist to create the entire line of collateral materials, including event poster, flyer, digital display and announcements, balloon cards, volunteer name cards, backdrop design, participant certificates and other displays.

Web Services: Graphic Design and Copywriting

Graduate Student Organization Facebook Page

GSO

Communication Studies Club Facebook Page

CommClub

When GSO and Comm Club revamped their social media pages, I was responsible to rebuild their brand presence online and created new look and feel for the respective clubs. Revectorized their logos, too.

Web Services: Content Management and Community Engagement

EngNite University

EngNite

For a Freshmen Writing course at St. Cloud State University. This site is created to be a platform for the curriculum and hold useful information for the students. It is designed with usability in mind, without compromising its aesthetic value.
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