Tag Archives: copywriting

So You Need a Writer: Copywriter vs. Technical Writer

I am a copywriter. But it didn’t come across my mind to draw that line between copywriting and technical writing until recently, when some of my friends began to speak “technical” with me. Although, most clients don’t usually mind if … Continue reading

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Behind Gangnam Style: Kevin Allocca on Why Videos Go Viral [TEDTalk]

YouTube Trend Manager, Kevin Allocca, offers insights to why some videos made it top on the viral list. From a web writer’s standpoint, I would also add that SEO plays a huge role in propagating high traffic videos. Notice how … Continue reading

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Y U No Write Good

Came across some readings during my morning feeds today and Maurilio’s Writing Copy That Sells caught me into thinking. Indeed words are wonderful, or I wouldn’t be spending 60 hours a week writing ad copy in order to pay bills. … Continue reading

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Copywriter: an infographic

Today marks my first week as a full-time copywriter at Creative Thumbprint and to celebrate this little accomplishment (of surviving the 12 hours of work every day), here’s a hit-it-right-at-home infographic that sums up what these so-they-think-they-can-write people do in … Continue reading

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Books on Creativity

It’s good to pick up a book once in a while to inject some new perspectives into your creative bloodstream. My personal favorite is “The Copywriter” by John Matthews (1961). Though the book was published half a century ago, the ideas … Continue reading

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