Tag Archives: marketing

New World Means More Transparency

So the Mayans pulled off a huge success in fooling many naive citizens around the world. The clock continues to march on steadily the morning after the 21st; the people of all time zones are “forced” (though they have always … Continue reading

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So You Need a Writer: Copywriter vs. Technical Writer

I am a copywriter. But it didn’t come across my mind to draw that line between copywriting and technical writing until recently, when some of my friends began to speak “technical” with me. Although, most clients don’t usually mind if … Continue reading

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Graduation? Get a head-start to your career (with pretty accessories)!

With finals just around the corner, graduation is upon hundreds of thousands of students from the creative field. Whether you are a student of advertising, public relations, journalism, marketing, graphic design, IT, or whatever, you need to get ahead and make … Continue reading

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The .99 Theory of Pricing

First off, I would like to announce the new cookbook that my team of creatives and editors has put together to help support the SCSU International Student Association fundraising activity. We have put in huge effort to collect, compile, edit, and design this … Continue reading

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Coke’s Project Re-brief

  Rethink advertising.

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