Tag Archives: Public Relations

So You Need a Writer: Copywriter vs. Technical Writer

I am a copywriter. But it didn’t come across my mind to draw that line between copywriting and technical writing until recently, when some of my friends began to speak “technical” with me. Although, most clients don’t usually mind if … Continue reading

Posted in Advertising, Branding, copywriting, Design, Graphic design, Infographic, Marketing, Media, Online, Public Relations | Tagged , , , , , , , , , , | 1 Comment

Behind Gangnam Style: Kevin Allocca on Why Videos Go Viral [TEDTalk]

YouTube Trend Manager, Kevin Allocca, offers insights to why some videos made it top on the viral list. From a web writer’s standpoint, I would also add that SEO plays a huge role in propagating high traffic videos. Notice how … Continue reading

Posted in Advertising, copywriting, Media, Online, Public Relations, Social Media, Technology, TED Talk | Tagged , , , , , , , | 1 Comment

Graduation? Get a head-start to your career (with pretty accessories)!

With finals just around the corner, graduation is upon hundreds of thousands of students from the creative field. Whether you are a student of advertising, public relations, journalism, marketing, graphic design, IT, or whatever, you need to get ahead and make … Continue reading

Posted in Advertising, Branding, Colors, Design, Education, Graphic design, Journalism, Marketing, Media, Public Relations, Resume, Technology, Typography | Tagged , , , , , , , , , , , , | Leave a comment

A History of Content Marketing

From e-newsletters, podcasts, to white papers and thought leadership, content marketing has been used as a marketing platform to create stories that engage and retain potential consumer bases. Here’s a good overview on the timeline of content marketing by CMI: Click on the image to visit … Continue reading

Posted in Advertising, Design, Education, Graphic design, History, Integrated Brand Promotions, Marketing, Media, Online, Public Relations, Social Media, Technology | Tagged , , , , , , , , , , , , , , , , , | Leave a comment

Goodbye Resume, Hello Social Bio – via Behance

It is true: If you are an art director, media specialist or any type of creative, you probably haven’t been using a traditional resume for job applications. You’ll put together something visual; giving your potential employers something creative that hopefully … Continue reading

Posted in copywriting, Design, Graphic design, Media, Online, Public Relations, Resume, Social Media | Tagged , , , , , , , | Leave a comment